» antheagerrie - Too many people following the same trends!
In response to Too many people following the same trends! posted by Ash12345:
It's because chefs themselves are becoming global brands, thanks to the speed of communications in a shrinking world. Gordon and Jamie take on America with their restaurant troubleshooting and school dinner missions respectively, and suddenly several hundred million people know their names. They want to capitalise on international fame while they can, because it's hard work labouring in a kitchen. But at least many of Jamie's initiatives are for the public good, and he's invested a great deal of his own profits into them.
-- posted by antheagerrie
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